Standing out in NYC

Open Tour is a New York bus sightseeing brand – working in one of the noisiest, busiest, most visually demanding cities in the world. Making yourself seen is a huge challenge.

But they have something other brands don’t: a fleet of giant moving billboards, where the product and the brand are one.

Visitors to NYC want to feel totally immersed – so we created the most American-looking busses in the world. They stand out, even in the heaviest traffic.

Elodie Boyer strategy consultancy has invited Studio Rejane Dal Bello to work on it in collaboration with graphic designer and professor Danny Kreeft.